NEW IN, NEW STYLE - BY MALENE BIRGER
ABOUT THE BRAND
Founded in 2003, By Malene Birger is a danish brand devoted to the contemporary bohemian, delivering long-lasting pieces with a conscious approach.
Its collections embrace an eclectic vision of Scandinavian minimalism, finding a niche where refined and elevated style meets free-spirited ease.
WHAT IS SCANDINAVIAN MINIMALISM?
The concept of "Scandinavian minimalism" comes from the mid-1920s and takes elements from the Bauhaus movement, such as simple style, and puts functionality and modernity before aesthetics. The Scandinavian style aims to democratize design and make it accessible to ordinary people.
For By Malene Birger, is important to design comfortable, conscious, and timeless clothes with an authentic purpose in the curated wardrobe of the modern. Its philosophy is that beauty and function go hand in hand.
“I want women wearing our designs to feel comfortable, conscious, and strong. All captured in the universe of our bohemian minimalism. Luxurious fabrics, impeccable details, and consistency in styles create a subtle and uncompromised attitude.”, By Malene Birger´s creative director.
Also, Scandinavian minimalism adds warm, nature-inspired colours and uses soft tones such as creamy whites, neutral tans and grays, and pastels.
THE MAKING OF
By Malene Birger designs with longevity and low-impact output in mind, so the full life cycle of products is considered, from the fibers and materials used, all the way to the customer and ultimately, the end of its life cycle.
It aims to make long-lasting investment pieces with a conscious approach. The brand is dedicated to both circular designs with a holistic approach to business, and to create a curated wardrobe for the contemporary bohemian.
Made with Care is the metric By Malene Birger uses to describe a garment that has met its internal standards of responsibility. A Made with Care piece must be composed of at least 50% preferred or certified materials.
